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The Freshest Culinary Herbs
HerbCo is committed to providing the freshest culinary herbs to market.

HerbCo - Rice, Texas

For over 30 years HerbCo Texas (formerly Generation Farms) has been the Southwest’s benchmark grower of fresh culinary herbs and edible flowers.  We’ve been in business since 1984, and currently ship throughout the United States to grocery stores, food service companies, and fine restaurants from our farm in sunny Rice, Texas.  Our fresh herbs are shipped regionally by truck; shipments to the East and West coasts are air freighted overnight, 7 days a week.

With over 50 acres of farmland and over 325,000 square feet of greenhouse space, we control growing operations from seedlings to harvesting to packing to shipping. Out of season, we buy from carefully vetted sources in the United States and Mexico.  A new packing and cooling facility was built in 2006 to better serve our existing customers and allow for expansion.  In 2009, a 25,000 square foot greenhouse was purchased in Waxahachie and retrofitted to grow hydroponic living basil.   

In January of 2003, recognizing the growing interest and importance of the organic movement, HerbCo Texas was certified organic by the Texas Department of Agriculture.   As Ethan Milkes, HerbCo Texas founder noted, “getting organically certified just made sense: it’s better for the land, better for our farm workers, and better for our customers.”  To ensure organic compliance by our outside suppliers, tests for organic compliance are conducted on a random basis throughout the year.  In the interest of food safety, HerbCo Texas is Primus GFSI certified for packing House, Ranch and Harvest Crew audits.

Today, our farm serves over 500 grocery stores in five states throughout the Southwest and Southeast, offering both national brand and private label opportunities. We offer a complete line of conventionally grown and certified organic herbs, and recently introduced our Raices Latinas line of bunched herbs, with a south of the border taste!

Rounding out our fresh herb selection are a number of specialty items: living basil, organic lettuces, lavender, and lemon grass. This expanded selection allows our grocery customers one-stop shopping for their entire herb needs.

We take pride in our down-home Texas service and quality products!
An HerbCo Texas basil field.
Arugula, being raised in a greenhouse at HerbCo in Texas.
Beautiful rows of oregano being grown at HerbCo Texas.
Marjoram being grown at HerbCo Texas in a greenhouse environment.