New Name, Same Great Company!
We are in the process of transitioning our branding from Generation Farms to HerbCo. Over the next two months you will begin to see us switching out our old name for the new one. This applies to all packaging, shipping carton, signage, web site and billing materials that we use. This transition should be completed by January, 2016.
We are still the same great company you depend on to deliver the freshest product with great service, every time.
In the dizzying world of never-ending mergers and acquisitions, it’s been said that to survive in the business world you must grow or die. While this may be true in a growth sense, it absolutely resonates from a perspective of being on the cutting edge of industry trends and customer preferences. Companies who stagnate and fail to listen to their customers - and competitors – risk becoming irrelevant in the marketplace.Jim Prevor, editor-in-chief of Produce Business, listed in the October 2010 edition the top 25 innovations that most shaped the produce industry in the past 25 years. Although many of the innovations listed don’t apply to an herb company (e.g. club stores and supercenters, and ripening technology, among others) it’s gratifying to report that HerbCo has been involved in many of the highlights on Mr. Prevor’s list:
HerbCo Texas (formerly Generation Farms) is pleased to announce that it is the first HerbCo farm to pass the stringent GFS series of Packing House, GAP and Harvest Crew audits. These three audits are designed to review respectively best practices in the packing facility; the farm; and for the crews that harvest product on the farm. The GFSI, or Global Food Safety Initiative, strives to establish a strict portfolio of food safety standards that would be globally recognized and respected by major food retailers and certification authorities. GFSI is gaining traction in the United States, and may be adopted by various major retailers in the near future. GFS audits are more exhaustive than traditional audits, and delve into more details on record keeping; additional detailed inspections and follow up of facilities and field operations; supplier monitoring; and product testing.
Congratulations to HerbCo Texas for taking their food safety program to the next level!
Michigan Fine Herbs is proud to announce the occupancy of our new packing facility in Shelbyville, Michigan. Customers and crew enjoyed a grand opening party to celebrate the occasion. Totaling over 11,200 square feet, the building includes 4,000 square feet of refrigerated production area, 1,400 square feet of cooler space and a large office.
The production area boasts two new mechanized packing lines that feature automatic labelers and ink jet printers, a trash compactor, and a 200 kilowatt backup generator. Along with these improvements, we have expanded our workforce to over 60 employees, including additional production, office, sales and delivery folks. We’ve added a new Hino truck to handle our growing business, bringing our fleet to a total of four refrigerated trucks.“We couldn’t be happier with the move into our beautiful new facility”, remarked Vince Tuinstra, General Manager. “It’s a tremendous asset to our customers and crew. We are looking forward to servicing our customers more efficiently for a long time to come with the highest quality and customer service.”