HerbCo was founded in Duvall, Washington in 1992 by two couples: one, organic farm owners; the other, marketing specialists. When they combined their assets with their love of all things culinary, the result was a first in the Northwest culinary market: the first company to provide local year-round availability of certified organic fresh herbs.
While the farm has since changed ownership, the passion for quality, innovation and customer service remains as strong as ever. Today, included among HerbCo’s many firsts are its first use in the United States of an herb container made of corn; the first Northwest herb company to implement a food safety program; the first herb company in the United States to test herb suppliers for organic compliance; the first herb company to be certified as a Salmon-Safe farm; and the first herb company in the United States to use an in-house staff to visit supermarkets to ensure herb quality and merchandising effectiveness.
Originally farmed on 40 acres of land organically farmed for almost 100 years, the increasing demand for organics led to the purchase of another 160 acre farm in 2006, also organically tended for decades. This land is certified organic by the Washington State Department of Agriculture, and is farmed using GAP, or Good Agricultural Practices. GAP focuses on the four basic components of production: soil, water, hands, and surfaces. By developing guidelines to address potential risks associated with each of these components, both the quality and safety of harvested produce can be enhanced.Generation Farms, the Southwest’s premier culinary herb grower, became part of the HerbCo family in June 2007. This addition gave both farms access to more product with their farm’s differing growing seasons, as well as greater purchasing power and the ability to serve larger customers with facilities in multiple regions. November 2008 saw the launch of Michigan Fine Herbs, located in Shelbyville, MI. This facility greatly expanded our national reach and instantly created over 75 new jobs in an economically challenged area. The original packing facility was quickly outgrown, and a brand new facility was opened in September 2010.
HerbCo made its third acquisition in August of 2010, creating Rocky Mountain Herbs in Denver, CO. Our great reception by wholesale and retail customers alike prompted a move to a new facility twice the size of the original in 2011, ensuring plenty of room for future growth. Just as exciting is our recent partnership with a 100 acre local organic farm located just outside of Denver. Rocky Mountain Herbs is pleased to accommodate the ever-growing interest in locally grown produce!
With acres of certified organic land already in cultivation in Hawaii for our mainland customers, the addition of a packing facility to serve the Islands just made sense, and to that end HerbCo Hawaii became a reality in early 2011. Today, HerbCo’s sunniest location supplies more grocery stores and wholesalers in the islands than anyone.
Well, Hawaii was the sunniest HerbCo location. HerbCo Phoenix, opening in May 2014, will serve our desert Southwest customers’ growing appetites for locally packed organic herbs. The brand new 12,000 square foot facility is conveniently located in Tolleson and will certainly employ the most suntanned crew of any HerbCo division! The cherry on the sundae will be the seasonal availability of locally farmed organic herbs from one of Arizona’s oldest culinary herb farms. We’ve never been so thrilled – and prepared - to share our class-leading customer service and quality to a new region.
Not satisfied with opening just one new facility in 2014, HerbCo took advantage of a terrific opportunity and acquired Sweetwater Growers of Canton, GA. Sweetwater Growers, founded by the hard-working Dault family, has built a stellar reputation for integrity, customer service and product quality throughout the Southeastern US. Two facilities just north of Atlanta provide a four-state area with potted and living herbs, as well as a full wholesale and retail herb program. A new, Certified Organic packing facility was just completed to accommodate the ever-growing interest of organics in the Southeast. With the addition of Sweetwater Growers into the HerbCo family, our impact is now truly coast to coast.
Though HerbCo’s reach now extends to over 5,000 supermarkets and dozens of wholesalers in 25 states across the U.S. (and even Guam!) our focus remains the same: to ensure that our customers have the best possible experience purchasing and cooking with fresh organic herbs.